OPPORTUNITY MATRIX™ uses a powerful analysis to create an easy-to-understand picture of which projects are going to be the best to take you and your business where you want to go.
How does it work?
Using a balanced scorecard approach, the tool takes you through the process of rating your projects on two dimensions:
- How much do you want to do the project
- How motivated are you to make it work?
Viability (PRAGMATISM / PROFIT)
- How likely are you to make the project work
- Will you actually make some money at it?
Your ratings are plotted onto a simple-to-understand chart, helping you to see clearly which opportunities to focus on first.